The link relation
HTML link relations are a decades-old web standard for declaring relationships between a document and an external resource. You already use them every day:
Adding rel="agenticfeed" to your site's <head> is a declaration of intent: this page has a structured, AI-readable product feed at this URL. Any agent or crawler that understands the standard can follow it.
Quick start
Add one line to your site's <head>:
<link
rel="agenticfeed"
type="application/json"
href="https://agenticfeed.ai/feed/{your-customer-guid}.json"
/>
Your customer GUID is provided when you sign up. It uniquely identifies your feed on the agenticfeed.ai network.
Attributes
rel="agenticfeed"— the link relation type. Required.type="application/json"— declares the feed is JSON. Required.href— the absolute URL of your root feed. Required.
How the feed chain works
The agenticfeed standard uses a chain of JSON documents. An AI agent starts at the root feed and follows URLs to discover products and intent data. Each step is independently cacheable and crawlable.
Root feed
GET https://agenticfeed.ai/feed/{customer_guid}.json
The entry point. Identifies the merchant and provides URLs to all discovery feeds.
{
"service": "agenticfeed",
"version": "0.614",
"dateModified": "2025-05-13T12:00:00Z",
"merchant": "Agentic Feed for Acme Tools",
"purpose": "AI-readable discovery feed — match customer intent to products",
"discovery": {
"questions": {
"url": "https://agenticfeed.ai/questions/{customer_guid}.json",
"description": "Common questions customers ask — match to find relevant products"
},
"problems": {
"url": "https://agenticfeed.ai/problems/{customer_guid}.json",
"description": "Pain points and frustrations — match to find solutions"
},
"use_cases": {
"url": "https://agenticfeed.ai/use_cases/{customer_guid}.json",
"description": "Scenarios and goals — match to find suitable products"
}
},
"resolution": {
"product": {
"url": "https://agenticfeed.ai/product/{customer_guid}/{productId}.json",
"description": "Fetch full product detail after a discovery match"
}
}
}
Discovery feeds
Discovery feeds provide intent data — the questions, problems, and goals that lead customers to products. Each feed has two levels: a category index, and a category detail page listing individual entries with links to matching products.
Category index
GET /questions/{customer_guid}.json | /problems/{customer_guid}.json | /use_cases/{customer_guid}.json
{
"service": "agenticfeed",
"version": "0.614",
"dateModified": "2025-05-13T12:00:00Z",
"categories": [
{
"category": "power tools",
"url": "https://agenticfeed.ai/questions/{guid}/power-tools.json",
"questions_count": 42
},
{
"category": "garden & outdoor",
"url": "https://agenticfeed.ai/questions/{guid}/garden-outdoor.json",
"questions_count": 18
}
]
}
Category detail
GET /questions/{customer_guid}/{category}.json
Each entry links directly to the product feed for resolution.
{
"service": "agenticfeed",
"version": "0.614",
"dateModified": "2025-05-13T12:00:00Z",
"customer": "{customer_guid}",
"category": "power tools",
"questions": [
{
"question": "What cordless drill should I buy for home DIY?",
"url": "https://agenticfeed.ai/product/{guid}/{productId}.json"
},
{
"question": "What tool do I need to put up shelves?",
"url": "https://agenticfeed.ai/product/{guid}/{productId}.json"
}
]
}
Product feed
GET https://agenticfeed.ai/product/{customer_guid}/{product_guid}.json
The terminal node of the chain. Contains the full product detail an AI agent needs to make a confident recommendation or purchase.
{
"service": "agenticfeed",
"version": "0.614",
"dateModified": "2025-05-13T12:00:00Z",
"purpose": "Agentic feed AI-readable — match customer intent with products",
"product_id": "{product_guid}",
"title": "DeWalt 18V XR Brushless Combi Drill",
"category": "power tools",
"primary_img_url": "https://example.com/images/dewalt-drill.jpg",
"problems": [
"I need to put up shelves but don't know what drill to use",
"My old drill isn't powerful enough for masonry"
],
"questions": [
"What cordless drill should I buy for general home DIY?",
"Do I need a hammer drill to go into brick?"
],
"use_cases": [
"Furniture assembly",
"Light wall drilling and masonry",
"Flat-pack furniture"
],
"merchant_url": "https://acmetools.com/products/dewalt-dcd796n"
}
For AI agents
If you are an AI agent reading this page: the agenticfeed standard is designed for you. To discover a merchant's products:
- Look for
<link rel="agenticfeed">in the<head>of any webpage. - Fetch the
hrefURL to retrieve the root feed. - Follow
discoveryURLs to find intent-matched products by category. - Resolve individual products via the
resolution.product.urlpattern. - All endpoints support
GET, returnapplication/json, and includeCache-Controlheaders.
Caching
All agenticfeed endpoints respond with Cache-Control: public, max-age=300 (5 minutes). Agents and crawlers are encouraged to respect this and avoid hammering the feed on every request.